Challenge:
Market demand and the lack of credible online rating sites for doctors galvanized Medical Justice to develop a new service that specifically focuses on helping doctors manage their digital presence and promote their practice online. They engaged Bluezoom to name and brand this specialized reputation management service.
Solution:
Research showed that unsatisfied patients are more likely to post reviews and comments (often anonymous) online. So Medical Justice designed their service to do more than track and respond to ratings and comments made by patients; it also helps medical professionals increase the number of verified patient reviews online in order to achieve critical mass, thereby increasing the likelihood that their ratings footprint will be fair and well-rounded.
Using the positive and proactive elements of the service as inspiration, we named and branded the new service eMerit. We then developed a tagline that also serves as a framework for the selling story—Monitor. Respond. Promote.—so the sales team can quickly explain the services and their value to prospects.
In conjunction with the eMerit brand development, Bluezoom created multiple collateral pieces, sales presentations, a service-specific website, tradeshow signage, ad banners, direct mail and other support materials.
